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Publishing Paradigm
Publishing organisations wish to make cash, and they will find it easier if a writer has a sales history, a publication history, and a fan base. It is much harder for an unknown writer without a sales history to get anywhere, but some publishers will take on unknowns if they like the work and the work is at publication standard.
Thus, for the unknown writer it is about getting known, building a fan base, getting a sales history.
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